Case Study How I Helped the Mad Mimi Team Improve and Polish an Already Great Product

  • Position

    Lead UX/UI Designer

  • Expertise

    Design, Interaction, Branding, Front-end, Planning, Research

  • Platform

    Web, Responsive, Print

  • Interested?

    Visit Mad Mimi

Mad Mimi

Simple & Beautiful Email Marketing

Mad Mimi is probably the easiest way to create, send, share and track email newsletters online. It's for people who want email marketing to be sleek and simple. It's no surprise that every day, over 40 million emails are sent, shared and tracked using this powerful platform. Over 150,000 businesses use Mad Mimi to handle email the lovely way.

The Challenge to Augment a High Performing Team

What do you do when you need to launch new features sooner than your current capacity allows? You reach out to an experienced team that can quickly understand the product and start delivering features right away. And when things go as planned you can achieve a hefty acquisition by GoDaddy.

Successful in a Competitive Industry

Mad Mimi operates in the competitive email marketing space and it is a well-established brand, sending out millions of emails daily. With a relatively small team of top developers who were focused on keeping the core platform running, Mad Mimi needed to boost their capacity, and accelerate the development of new initiatives including some major usability and design improvements.

A Foundation for the Future

As a Lead UX/UI Designer for Siyleo I played key roles in the design and development of several new initiatives for Mad Mimi's project, including improving email statistics, optimization for tablets/mobiles, and building the BigCommerce and Etsy add-ons. I also helped improve the email templates that Mad Mimi's end-users use to do their mail-outs, optimizing them for a wide range of mobile devices.

Facing a large legacy Ruby on Rails code base, my team was still able to rapidly, and carefully, build out well-tested features, collaborating entirely remotely the entire time. Our skills with Ruby, Javascript, Responsive Design and API design were certainly put to good use.